The Morning Routine of Makeup’s Unicorn Queen

In an alternate universe where unicorns roam and a balanced diet consists of ice cream and candy, Doe Deere would be the queen of the land. Founder of the cult-classic cosmetic line, Lime Crime, Doe Deere is known for her unique style. She is the pastel princess of the makeup world and now we know the daily routine she uses to achieve her whimsical look!


Doe Deere’s morning starts with two essential beauty staples: sleep and water. She makes sure to get nine hours of sleep to be properly rested, and, living in the dry climate of Los Angeles, she immediately hydrates with a glass of water. She then practices simple yoga stretches to awaken her muscles, followed by a healthy breakfast of grits, yogurt, fruit, and freshly squeezed orange juice (made with oranges she grows herself).


Now, in an age where we’re all glued to our phones, does the beauty innovator check social media first thing in the morning? Doe Deere states that she tries to keep her mornings free from digital information, but is guilty of checking Instagram.

We’re all guilty of this, right?


The next part of her morning routine is skincare and makeup. She enjoys listening to her favorite music during this time. While she has many favorites, her current go-to are The Beatles. They give her a trip down memory lane, as she listened to the Abbey Road album frequently growing up.


The first step in her skincare regimen is washing her face with a mild, rose-scented face wash by Glossier. She then moisturizes with Murad’s “Hydro-Dynamic Quenching Essence”. After moisturizing, she applies foundation, using L’Oreal’s “True Match” foundation for daily wear and MAC’s “Studio Fix” for going out. She is currently in the process of creating Lime Crime’s own line of foundation!


After setting her foundation, she applies blush and lip color. Her favorite lip colors are “Rustic”, “Red Velvet” and “Pink Velvet”, all from Lime Crime’s Velvetine line.


The final part of her routine is to style her hair, which she curls and wears down to show off its purple color. Doe Deere is known for ever-changing, vibrantly colored hairstyles.


She finishes her morning by spending time with her Persian cats, Puffy Fluffles and Chester von Battingham before leaving for a day of meetings and working with her Lime Crime team. Truly a morning fit for a Unicorn Queen!


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How Kate Hudson’s Fabletics Took The Athleisure World By Storm

When Kate Hudson launched her athletic apparel brand Fabletics four years ago, the athleisure trend was just starting to take over the world of fashion. Suddenly, women were stocking up on cute leggings and sports bras to wear outside of the gym. Hudson, a workout fanatic, opened up her own brand of workout clothes and has since watched her venture become a $150 million empire.


By offering stylish workout gear made with high quality materials at affordable prices, Hudson has managed to dominate the athletic apparel market. Plus, the Hollywood actress has demonstrated remarkable business sense with her clever tactics and fearless strategies.


How Fabletics Works

Fabletics is a retail website that’s stocked with literally hundreds of workout apparel items. These items range from high-performance sports bras to casual dresses made out of thin jersey knits. The enormous selection of athletic apparel items ensures that there’s something for everybody type and personal fashion taste.


Customers can shop on the Fabletics website like they do on every other retail website. However, the website also suggests that customers join the VIP membership program. Based on the subscription service business model that has taken the e-commerce world by storm, this membership program allows Fabletics customers to receive a brand new complete workout outfit in the mail each month for $49.95. Members can opt out whenever they wish and shipping is free. Plus, the first workout outfit is only half the price.


VIP members receive an outfit that is based on their personal style preferences. Fabletics gathers this information by requiring VIP members to fill out a lifestyle quiz upon signing up. This quiz contains questions about workout preferences and fashion tastes. Then, each month, Fabletics allows VIP members to select from a handful of outfits picked out for them. Once they pick out the outfit that they want, it’s mailed to their door within days.


Fabletics Reviews

The fun and convenience of this business model has earned the company numerous positive reviews. Fabletics VIP members await anxiously each month for a new outfit that they know will be stylish and will hold up through many vigorous exercises. Blogger Teri Hutcheon from has been a loyal VIP member for a couple of years. When she received her very first Fabletics order, she was impressed by the quality of the materials used to make each piece. Once she tried the clothes on and saw how well they fit her body, she realized the value of the membership program.


Fabletics In Person

Hudson decided to open up a small number of Fabletics stores around the country in 2015. These stores operate as reverse showrooms, letting customers feel and try on the clothes in person so that they will join the membership program online. The website is heavily integrated into these brick-and-mortar stores. For example, when a customer brings a Fabletics item into a dressing room, it’s added to their online shopping cart.


So far, 25 percent of shoppers who enter a Fabletics store have become VIP members online. Due to the success of these stores, Hudson will be opening up several more over the next three to five years.


Check out the Fabletics website to fill out the lifestyle quiz and start receiving new workout gear each month!